An app studio that runs like a lab

Our first experiments are taking shape

They're not quite ready to launch, but they're close. Here's what's bubbling away in the lab right now.

Coming 2026

On the bench

First out of the lab: a little pocket cheerleader, always in your corner and ready with a nudge right when you need one. We're keeping the rest under wraps — but it's close.

Coming 2026

In the works

Another experiment is nearly through testing, and the results look good. We're putting the finishing touches on something to help you get ahead at work. Not long now.

On the roadmap

More to come

A few more hypotheses still on the workbench. We're tinkering, not ready to talk about these just yet.

We run it like a lab, not a factory

We're a small, independent studio, and we like it that way — no investors to please, no growth targets deciding what we build. Just a handful of apps we genuinely care about, made native, fast, and private by default. We'd rather ship one thing that earns a place on your home screen than ten that get deleted by Friday.

Private by default

We collect as little as we can, and never sell what we do. Your data stays yours.

Purchase options to suit you

Buy to own where it makes sense, or a subscription only when it's genuinely required — you choose what works for you.

Built to last

Native, fast, and tended over time. We maintain what we ship, not abandon it.

From hunch to home screen

/01

Experiment

Start with a problem we can't shake. Prototype fast — and drop it just as fast if it isn't worth chasing.

/02

Design

Sweat the small stuff: type, motion, the moments that decide if an app gets kept.

/03

Build

Native, fast, private by default — the code we'd want running on our own phones.

/04

Launch

Ship to the App Store when it holds up, then put it in real hands and listen.

/05

Iterate

Good apps are tended, not abandoned. Real use steers the next experiment.